CHOBANI
—2016


CHOBANI OLYMPICS ATHELE SPONSORED
POSTERS
CLIENT
Chobani —

CREDIT
Agency: Oppermanweiss
Creative Direction: Jeff Weiss
Copy Writer : Paul Opperman
Creative Direction: Benjamin Bailey
Photographer: Levi Brown

MY ROLE
Graphic Designer

MORE INFO
For Chobani, we successfully articulated the way the brand
makes people feel: To Love This Life Is To Live It Naturally.
The campaign was brought to life through a series of modern
American stories that mirrored the values of the brand.
Natural, real, simple and full of love. Broadcast began with
the story of a family on a farm, where the relationships they
share are central. Concurrently, we developed supporting
media, packaging and POS to bolster the missive, the
message and the narrative. As a result, sales are skyrocketing.


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